Explain how and why the content has been selected and constructed, what codes and conventions and mode of address have been used to appeal to each target audience.

The Sun Front Cover:

The Suns front cover is very simplistic with very little text and what text is on there is very bold and in your face. The headline which in this cover of the Sun is "A house benefit for a king" covers the majority of the paper and has words that try to grab the readers or the passer biers attention, in this case the words are "Benefit" and "King". The iconic logo of the Sun newspaper is normally found at the top on the left hand side this is called a masthead, with what's called a Pug to its left. A Pug is a promotional or special offer that can be found in the top left or right corner, the Sun always has a Pug that allows them to bring in extra revenue. Another thing common in the Sun newspaper is the strap line that usually starts with the word Exclusive, for the newspaper to the left the Exclusive was in bright red and all in capitals. Lastly, the sun uses multiple photographs, they are commonly quite controversial with many woman with little on, and designed for the male gaze. In this case the photos include a photo of a house that is relevant to the Headline and a picture of a very attractive woman on the left.

The Sun Page:

The Sun uses very big titles with words that are quite childish and easy to read. In this article about the Southampton vs. Chelsea match they use a title "Kick up the Arsenal!", this title has no relevance to the article but is suggesting that Chelsea are coming close to Arsenal in the league table. The main photo is of Chelsea's manager and a Chelsea player embracing which covers the middle of the page. They also have lots of simple graphs and figures on the left hand side of the statistics throughout the game that is easy to read for the readers. Lastly, hovering over the picture of the manager and player embracing is a football odds bet. This bet is being advertised by the Suns own betting system of 7/2 for the player (Diego Costa) of being the premier leagues top scorer. This is very common in the Sun because the suns readership are in the D to E audience which is the same for the majority of football fans.

The Times Front Page:

The Times newspaper is a lot more formal, and has a audience that would fall into the A to C1 classification. The Times newspaper is a lot more sophisticated with a more of an adult approach that tackles articles and news story's more maturely. On the front cover of the Times newspaper to the left you find the masthead (The Times Logo) commonly at the top of the paper that covers the majority of the top section. The times newspaper does include a Pug usually but sometimes advertises a free CD that is included in the newspaper. The Times also includes a lot more text, enough text to cover one whole story. They usual feature the main story of the day and then would continue it inside the newspaper normally on pages 6-7. The main picture in this case Hillary Clinton covers the middle of the newspaper and is the vocal point, the main picture usually is to do with the main story.

The Times Page:

In the same story to the Sun the Times takes a more mature approach with more text and more information. The title "Conte's changes pay dividends for Chelsea yet again" has relevance towards the article talking about how the changes the manager has taken in the team have paid off. The mature language is key for the target audience because it is appealing and helps the audience to further their knowledge. The picture covers roughly half of the middle of the page with small amounts of facts and figures of the Southampton vs. Chelsea game. There is also a small article by a sports specialist that sums up the weekends football games with a brief summary of the most thrilling games. Lastly, the style of grammar and layout of the page is very mature and formal, talking to the large readership with sophisticated words and appropriate grammar. The layout is thought through and set out in blocks that is easy to read and isn't at any point confusing.

The Sun vs. The Times:

The Suns layout of the front page and page layouts are very simplistic with little writing and more illustrative material like photos and diagrams. Compared to the Times which has more writing about the story's and relevant photographs that correspond correctly to the articles. The Suns photographs normally have some sort of sex appeal to grab the attention of people. Another thing different about the two magazines are that the language used, the Sun uses very simplistic language with large titles with words like "Sex", "Scandal" and "Exclusive" etc. that grab the attention of the reader, but may not include anything in the article. Compared to the Times newspaper that use language that is a lot more sophisticated and is appropriate to their target audience, their titles also show a lot of relevance towards the article it is with. The Suns also takes an informal approach with its articles and straplines with bright colors on the page and coverage over things that their target audience like, over the Times newspaper being a formal approach and have less color and pictures with more text and detail in the text. The Sun comes under the category of a Tabloid newspaper, which tend to be mainly focused on things like gossip, are generally quite small and are targeted towards a much lower reading age. Where as the Times is known as a Broadsheet Newspaper and is much more formal with a higher reading age and right articles relevant to the worlds news.