Define the target audience for each paper using appropriate subject terminology



The Times Newspaper:

The Times newspaper has a large readership of around 1,128,000 people across the print and PC platforms. It averages around 440,048 papers in circulation between each issue, with around 1,093,000 readers of each issue. Whilst on the platform of PC the Times newspaper has around 37,000 readers. The Time newspapers main readership comes from the 65+ age range with a huge 34.1%, the closest range to that is 45-54 with 18.5%. The social demographic scale of the Times newspapers main audience would be the social class of AB adults (Upper-Middle Class) with 656,000 of the newspapers audience falling into that class. The nearest to AB is C1 (Lower Middle Class) with 285,000 readers falling into that social class.

The Sun Newspaper:

The Sun newspaper has a huge readership of around 4,461,000 people across the platforms of print and PC. The Sun has and average of 1,696,685 papers in circulation of each issue and a readership of around 4,316,000 on the platform print. On the platform PC the Sun newspaper has a much smaller readership which is around 159,000 people. The main age range of the Sun newspapers viewers is 65+ with 25.9% of the Suns audience falling into that age range, and the closest age range being 45-54 with 18.0%. The social demographic that the Suns main audience falls into is DE (Working, Student, Pensioner) with around 1,556,000 readers and the closest is C2 (Working Class) with 1,354,000 readers.

Times vs Sun:

The total readership of the Sun is much greater than the Time's total readership with a 3,330,000 difference, it is clear that the Sun is a more popular newspaper from these figures. This could be because the Sun caters to a much larger audience with its very controversial articles and more of a humorous approach. The ages of which people read the two newspapers are very similar, with both newspapers main audience being 65+, and second largest audience being 45-54 years of age. This is most likely because at these ages people have more time on their hands so they are more likely to read a newspaper. As well as newspapers being something they have read since they where much younger and have continued to read it over other methods like PC/Mobile. Lastly, the social demographics of both newspapers are completely different, the Time's main social status is AB and C1 which are the two highest groups and are more likely to be wealthier people. Compared to the Suns readership who fall in the social class of DE and C2 the two lower social statuses which are renowned to have less money. This shows that the Times is a more prestigious newspaper and caters for a more sophisticated audience where as the Sun caters for an audience who aren't as wealthy and may not be as sophisticated.